The northernmost province of Thailand, Chiang Rai is situated on the Kok River basin 416 metres above sea level. With an area of some 11,678 square kilometres. It is about 785 kilometres from Bangkok. Mostly mountainous, it reaches the Mae Khong River to the north and borders on both Myanmar and Laos.

The province is rich in tourism resources in term of natural attractions and antiquities, evidence of its past civilisation. It is also home to several hilltribes who follow fascinating ways of life. Chiang Rai is also a tourism gateway into Myanmar and Laos.